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| How does Sponsored Search Results Placement work? |
| What is AdWords and how does it work? |
| What is Yahoo! Search Marketing? |
| How do I know that this advertising is effective? |
| How does Ad Management Services work? |
Each of the three major search engines, Google, Yahoo and MSN, have their own pay-per-click systems for the sponsored search
engine results displayed on their search engine results pages. Google AdWords, Yahoo! Search Marketing and MSN adCenter are
the platforms to place your ad into the sponsored search results. No one can have their Web site placed in the sponsored sections
without paying "per-click". The per-click charge is established with a bidding process for each keyword phrase. The higher bid will
generally place higher in the sponsored search results, along with being a relevant Web site for the keyword phrase. Once your
site is placed into the sponsored search results, your bid and the quality of your site will determine the exact placement. Each Web
site in the sponsored sections can and do change their bids often, and this will effect your placement. Continuous management is
an absolute necessity for a cost-effective campaign. AdWords, Yahoo! Search Marketing and MSN adCenter are pay-per-click, and
the only mechanisms available to have your site listed in the sponsored search engine results.
engine results displayed on their search engine results pages. Google AdWords, Yahoo! Search Marketing and MSN adCenter are
the platforms to place your ad into the sponsored search results. No one can have their Web site placed in the sponsored sections
without paying "per-click". The per-click charge is established with a bidding process for each keyword phrase. The higher bid will
generally place higher in the sponsored search results, along with being a relevant Web site for the keyword phrase. Once your
site is placed into the sponsored search results, your bid and the quality of your site will determine the exact placement. Each Web
site in the sponsored sections can and do change their bids often, and this will effect your placement. Continuous management is
an absolute necessity for a cost-effective campaign. AdWords, Yahoo! Search Marketing and MSN adCenter are pay-per-click, and
the only mechanisms available to have your site listed in the sponsored search engine results.
AdWords is the pay-per-click system that Google uses for it's sponsored links section of it's search engine results pages.
Placement in Google's sponsored links is based on bid amount and the quality score of your campaign. Quality score is based on
your click-through-rate, the relevancy of your landing page, the history of the keyword and other factors. AdWords is the most
sophisticated of the pay-per-click systems and requires the most time and attention.
Placement in Google's sponsored links is based on bid amount and the quality score of your campaign. Quality score is based on
your click-through-rate, the relevancy of your landing page, the history of the keyword and other factors. AdWords is the most
sophisticated of the pay-per-click systems and requires the most time and attention.
Yahoo! pioneered the pay-per-click industry with Overture in 1997. Since then, Overture has become Yahoo! Search Marketing and
the system has seen some changes. At Yahoo! Search Marketing, the main component to placement is bid, but the editorial
process has become more stringent and quality of relevancy has become more of a factor. Yahoo! unveiled a new interface for
pay-per-click in January of 2007, rivaling their biggest competitor, AdWords.
the system has seen some changes. At Yahoo! Search Marketing, the main component to placement is bid, but the editorial
process has become more stringent and quality of relevancy has become more of a factor. Yahoo! unveiled a new interface for
pay-per-click in January of 2007, rivaling their biggest competitor, AdWords.
Ad Management Services is an approved client manager with Google AdWords, Yahoo! Search Marketing and MSN adCenter. Our
function is to create, implement and manage our client's pay-per-click campaigns. We have two types of plans; Professional and
Corporate. The professional plans are for clients with a budget between $299 and $2,999 a month. The corporate plans are for our
clients with budgets between $3,000 and $100,000 or more a month. For more information on our plans and pricing, visit the
pricing page.
Our management service begins with analyzing your company's goals and objectives. We then begin to formulate what your
campaign will look like. Our analysts will research all of the relevant keyword phrases for your campaign and create your keyword
phrase list. We then create unique ads (the description that shows in the sponsored search results pages) for each group of
keyword phrases, based on their category and landing page(s). This is all part of the set-up of the campaigns. Once the campaign
has begun, we manage the bidding process and success of each keyword phrase, in each ad group and category. To manage
your account, we use a unique blend of software and human management. Our reps will be in your campaign up to 30 times a day,
assuring the cost-effectiveness of the campaign. Our management services includes tracking and reporting of the success of the
campaign.
function is to create, implement and manage our client's pay-per-click campaigns. We have two types of plans; Professional and
Corporate. The professional plans are for clients with a budget between $299 and $2,999 a month. The corporate plans are for our
clients with budgets between $3,000 and $100,000 or more a month. For more information on our plans and pricing, visit the
pricing page.
Our management service begins with analyzing your company's goals and objectives. We then begin to formulate what your
campaign will look like. Our analysts will research all of the relevant keyword phrases for your campaign and create your keyword
phrase list. We then create unique ads (the description that shows in the sponsored search results pages) for each group of
keyword phrases, based on their category and landing page(s). This is all part of the set-up of the campaigns. Once the campaign
has begun, we manage the bidding process and success of each keyword phrase, in each ad group and category. To manage
your account, we use a unique blend of software and human management. Our reps will be in your campaign up to 30 times a day,
assuring the cost-effectiveness of the campaign. Our management services includes tracking and reporting of the success of the
campaign.
The search engine is the second most used application on the Internet, next to e-mail. 99% of Internet users utilize search. 60% at
least once a day, and there are over 6 billion searches in the U.S. every month. The most used search engine is Google, with about
60% of the market share on any given day. In spite of being the most visited Web site on the Internet every day (10-13 million
unique visitors daily), Yahoo! is second in searches made on their search engine, with about 20% of the share. MSN, AOL and
Ask.com round off the top 5 most used search engines. The top 5 account for over 95% of the total searches performed in the U.S.
The search engine is the portal to the Internet, the way that we find what we are looking for on the Web.
This exposure, means that being placed on the first or second page of these search engine results, is an extremely powerful place
for a Web site to be. Most advertisers find sponsored search engine placement highly profitable.
As part of the campaign though, Google and Yahoo! offer detailed tracking and reporting options. Not only the amount of searches
and clicks for each keyword, but conversion to leads and sales tracking and the ability to track cost-per-acquisition and return on
investment.
The search engines will bring high visibility and relevant traffic to your Web site, if your site is placed high enough in the search
results or sponsored search results. Extensive tracking is available, in addition to in-house tracking, to know precisely where traffic
has come from and how often it converts into leads and sales.
least once a day, and there are over 6 billion searches in the U.S. every month. The most used search engine is Google, with about
60% of the market share on any given day. In spite of being the most visited Web site on the Internet every day (10-13 million
unique visitors daily), Yahoo! is second in searches made on their search engine, with about 20% of the share. MSN, AOL and
Ask.com round off the top 5 most used search engines. The top 5 account for over 95% of the total searches performed in the U.S.
The search engine is the portal to the Internet, the way that we find what we are looking for on the Web.
This exposure, means that being placed on the first or second page of these search engine results, is an extremely powerful place
for a Web site to be. Most advertisers find sponsored search engine placement highly profitable.
As part of the campaign though, Google and Yahoo! offer detailed tracking and reporting options. Not only the amount of searches
and clicks for each keyword, but conversion to leads and sales tracking and the ability to track cost-per-acquisition and return on
investment.
The search engines will bring high visibility and relevant traffic to your Web site, if your site is placed high enough in the search
results or sponsored search results. Extensive tracking is available, in addition to in-house tracking, to know precisely where traffic
has come from and how often it converts into leads and sales.